Charity faces backlash over 'body bag for her' femicide campaign
“The people in these situations don't need to be told that they could end up in body bag. They wake up every day, wondering if that's going to happen,” said Marnie Hill, who was upset by the campaign.
Why It Matters
Facing a decline in donors and an increasingly crowded social media landscape, charities may increasingly turn to “edgy” campaigns to raise awareness, but doing so brings inherent risk.
Future of Good journalism and events produce insightful analysis and knowledge you need to work and grow.
Read this article with a free account or explore membership options for unlimited access.
Already have an account? Sign in.