Many global brands don’t activate their social leadership here in Canada because we’re a small market to them, but that needs to change. There is always a bell curve of leadership: Those at the frontier of new thinking, the early adopters, fast followers. Those at the frontier of CSR are continuing to innovate at the edges. They took the principles of CSR more holistically into the business model. Now we call this the social purpose of the company. In so doing, it takes it from something that a CSR manager would do to something that the board and senior leaders do.
CSR is undergoing a transition from a nice-to-do to essential-for-business. Why is that?
We know there are startups and new ventures that have the social venture baked in. For a business that has been trundling along in the old way, they may have the heart
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