Deep canvassing: How an innovative American door-knocking method is invigorating Canadian environmental campaigns
By patiently listening, canvassers have remarkable success swaying opinion
Why It Matters
Contemporary climate research shows the best way to convince skeptics is to patiently engage with their existing beliefs. Deep canvassing is a political mobilization strategy social purpose organizations like Neighbours United use to do just that: their campaign in a rural B.C. smelting town influenced 40 per cent of residents surveyed and helped pass clean energy legislation.
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