In partnership with Blackbaud
It may not be a great shock to learn that 99% of Canadian Gen Z’ers (aged 19-29) are online, or that they’re on social media for almost three hours a day – or even that 46% of them are on their phone almost 10 hours a day.
What may be shocking, however, is just how few Canadian non-profits have figured out how to connect with all those networked young people. Many do not know how to use digital technologies, data and storytelling to turn a highly politically aware generation into willing volunteers, donors, activists and champions.
The CanadaHelps’ 2022 Giving Report, which surveyed nearly 3,000 charities across C
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