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WEBINAR: Unlock key Gen Z engagement strategies to retain volunteer talent

April 25 @ 12:00 pm - 1:00 pm

Virtual Event Virtual Event
Poster for webinar showing headshots and titles

This webinar will explore what drives Gen Z volunteers and how non-profits can attract and retain youth volunteers for the long haul, as well as dispel common misconceptions about what drives this up-and-coming generation.

Why It Matters

Engaging youth volunteers could be the key to solving volunteer shortages in Canada’s charitable sector. But how best to recruit and keep Gen Z volunteers is up for debate.

Key questions to be addressed

  • Getting a broader sense of why this demographic matters.
  • What is Gen Z looking for in a volunteer opportunity?
  • What incentives resonate with Gen Z? (Mentoring, rewards/recognition)
  • What can Gen Z volunteers teach and guide older generation volunteers?
  • What barriers do Gen Z volunteers face, and how can they be eliminated?
  • What do non-profits get wrong (and right) when it comes to recruiting youth volunteers?
  • What are the long-term benefits of bringing in Gen Z?
  • Can they bring volunteer numbers up to pre-pandemic levels?
  • What misconceptions hinder non-profits looking for Gen Z volunteers? Or turn off youth who might otherwise donate their time?


April 25
12:00 pm - 1:00 pm


Future of Good
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