This webinar will explore what drives Gen Z volunteers and how non-profits can attract and retain youth volunteers for the long haul, as well as dispel common misconceptions about what drives this up-and-coming generation.

Why It Matters

Engaging youth volunteers could be the key to solving volunteer shortages in Canada’s charitable sector. But how best to recruit and keep Gen Z volunteers is up for debate.

Key questions to be addressed

• Getting a broader sense of why this demographic matters.
• What is Gen Z looking for in a volunteer opportunity?
• What incentives resonate with Gen Z? (Mentoring, rewards/recognition)
• What can Gen Z volunteers teach and guide older generation volunteers?
• What barriers do Gen Z volunteers face, and how can they be eliminated?
• What do non-profits get wrong (and right) when it comes to recruiting youth volunteers?
• What are the long-term benefits of bringing in Gen Z?
• Can they bring volunteer numbers up to pre-pandemic levels?
• What misconceptions hinder non-profits looking for Gen Z volunteers? Or turn off youth who might otherwise donate their time?