A few years ago, the Calgary-based photography platform, iStockPhoto.com, was sold to Getty Images for 50 million dollars. iStock was a stock photographer community that sold low cost stock images with modest payouts to photographers. After the sale, those payouts were cut to pennies on the dollar in order to get a return on Getty’s investment.
Brianna Wetlauffer, a former community manager for iStock was appalled by what transpired. As a photographer, she knew the community was being hurt and disrespected by this investor-driven decision. Luckily, Wettlauffer is also an entrepreneur. She sought a way to compete with the stock image giants that would respect the contributing photographers in the community she once managed. What she found was a new way to use the age old co-operative business model. Along with a group of former iStock employees, she ended up founding a platfor
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