Keep it digital, keep it broad: How younger employees want to influence charitable donations at work

Author Craig Ellingson
Compared to previous generations, both Generation Z and Millennials are more likely to donate to non-profit causes outside of their local community

Why It Matters

As Gen Z and Millennials advance in their careers, their charitable giving patterns are shifting. Young workers want a direct say in how their company supports their communities - locally and worldwide.

var TRINITY_TTS_WP_CONFIG = {"cleanText":"Keep it digital, keep it broad: How younger employees want to influence charitable donations at work. This journalism is made possible by a partnership with\u00a0Blackbaud. See our editorial ethics and standards\u00a0here. If Canadian businesses want to engage younger employees, they should look at the charities they support and how they do it, according to an employee engagement expert. \"We see that 85 per cent of employees agree that the more business engages consumers and employees in the charitable-giving decisions, the more trust that is built in that organization,\" said Janeen Speer, chief people officer at Calgary-based Benevity. A generation ago, business executives would decide to support a charity, like the United Way, and do an annual push for mo

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