It is about getting behind proven demonstrable innovations to help them scale. To do this, UpSocial works with a multi-stakeholder group of concerned people. For example, in Barcelona one of their earliest clients was a telecommunications company focused on educational outcomes among youth. There was a 50 percent youth unemployment rate at the time and that was part of the motivation.What made it work?
In this case, the company wanted to help solve the problem. UpSocial didn’t want to have to push a process, there had to be motivation there. There are a lot of problems in the world, so there needed to be a desire to meet that demand. You need resources behind you to see something scale. You’re already pushing uphill, so you want to go where there is a
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