What does “developer velocity” have in common with “platformication” and “systemic cadence?” They’re all terms that have received a dubious honour — the Financial Review’s Eye-roll Award for worst possible jargon.
“Jargon always comes up when I’m training people,” says Barbra Kingsley, president of the Centre for Plain Language. “But I tell people that jargon itself isn’t bad — and it’s a kind of shorthand that often works with people who share our same level of knowledge.”
It makes sense for nuclear scientists or doctors to develop verbal shortcuts to efficiently communicate complex concepts or procedures — if they’re speaking to other nuclear scientists or doctors, she says.
“The problem is when you start trying to communicate to people outside of your immediate level of expertise and you try to use that same language
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