The "Silver Economy" Is Coming. Are You Prepared?
Services and policies need to get up to speed rapidly to allow older adults to live with the vitality and dignity they seek.
Why It Matters
Seniors want to age with vitality, health, agency, and dignity. The new “longevity economy” tracks the aging marketplace and sees older consumers with a global spending power that will reach $15 trillion by 2020. Unlocking the massive opportunities will require a new set of problem-solvers, innovations, and capabilities, many of which have yet to be developed in Canadian industry, government, or civil society.
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