In the past, the good in corporations was often limited to corporate social responsibility programs or volunteering events. But in today’s world, spurred on by generational shifts and growing social crises such as COVID-19 and the anti-racist movement, those norms are changing.

This year alone, investments that take environmental, social, and governance factors into account have already ballooned to $740 million in Canada — over five times the amount Canadians saw invested in the same space last year ($142 million). Those values extend to consumer habits, as well: in 2019, a third of Canadians said they were willing to pay a premium for