4 lessons from a successful social enterprise on merging purpose and profit

How Tidal Vision’s sustainable mission became its superpower

Why It Matters

If today’s businesses would like to compete in an increasingly socially capitalist world, they’ll need to learn how to advance social capitalism within their own organizations —processes and values that have kept them ethical, sustainable, and more affordable than their competitors. This story is in partnership with the TELUS Pollinator Fund for Good.

In the past, the good in corporations was often limited to corporate social responsibility programs or volunteering events. But in today’s world, spurred on by generational shifts and growing social crises such as COVID-19 and the anti-racist movement, those norms are changing.

This year alone, investments that take environmental, social, and governance factors into account have already ballooned to $740 million in Canada — over five times the amount Canadians saw invested in the same space last year ($142 million). Those values extend to consumer habits, as well: in 2019, a third of Canadians said they were willing to pay a premium for


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