Recently, I attended an energetic, funny, and insightful event on cannabis. It featured comedian and author Chelsea Handler and was produced by Civilized, a fast-growing cannabis lifestyle brand led by Canadian Derek Riedle. The event and my conversation with Derek illuminated exciting questions on the corporate citizenship potential of cannabis companies, something to watch over the next decade.The Backdrop
Not often does one get to witness the birth of a new industry in Canada. The global cannabis market is expected to be worth more than $150 billion by 2025. The cannabis industry is projected to be one of Canada’s high-value (yes, pun intended) and fastest-growing sectors in the next decade, contributing a notable chunk to the country’s GDP. We also host the World Cannabis Congress in New Brunswick every year bringing together government, business, academics, NGOs,
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