This fintech startup is reimagining fundraising — and the timing couldn’t be better
Why It Matters
The COVID-19 pandemic has hit the Canadian charitable sector hard. Without the possibility of social gatherings and with event donations down, it’s difficult for non-profits to advance their missions. Charities are being forced to rapidly adopt ‘giving’ technologies to help bridge their fundraising and outreach gaps.
Three hundred percent. That’s the amount of increase in digital donations The Salvation Army experienced when it participated in a 2019 local pilot project with Toronto tech start-up tiptap.
Over the past few years, the rise of sophisticated online donation management platforms and financial technologies (FinTech) are two of the most impactful innovations to ever hit the charitable sector.
Given the COVID-19 pandemic and all the stumbling blocks it has created for for-profits and non-profits alike, these innovative developments could not come at a better time for fundraisers everywhere.
Which is why the point-of-sale product by tiptap, an emergent and self-described ‘tech for good’ company, officially launched its new, touchless giving technology on December 1, 2020, j
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