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Are B Corps the future of Canadian business for good?

After the United States, Canada has the highest number of B Corps — for-profit companies certified by an independent organization as socially and environmentally responsible — in the world. Is the B Corp movement the future of business for good? As consumers increasingly demand transparency and ethical behaviour from the companies they support, B Corps are a new and impactful group with potential to shake up the entire social impact sector. The first in our member-exclusive series on Canada's B Corp movement.

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DO B CORPS TREAT THEIR EMPLOYEES BETTER DURING TIMES OF CRISIS?

Millions of Canadians have applied for the Canada Emergency Response Benefit during COVID-19, but millions more are still employed — and worried about their safety. B Corp-certified companies make a commitment to high standards for how they treat their employees. This gives them a foundation to navigate a new world of work — one that any Canadian organization can learn from.

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