Canadians gave at least $36 million on Giving Tuesday — 65 percent more than 2019. Will this momentum continue?
Understanding the reasons behind a spike in charitable donations during the COVID-19 pandemic could better prepare charities for fundraising campaigns in future years. When the pandemic ends, the lessons learned by charities on promoting generosity in 2020 will be crucial to rebuilding the world.
Philanthropy is not known for having a young or diverse face. Changing this will require not only raising a new generation of philanthropists, but also understanding how these emerging grantmakers see philanthropy — and how they’re trying to change it for the better.
Imagine Canada predicted in March that the sector would lose out on billions in expected revenue. By and large, they were right. But the rise of non-monetary generosity shows how social impact is still very much alive, and 2021 will see charities rely on innovative approaches to draw donations.