Giving Tuesday 2020: What's Changed?
About This Special Report
Where does this leave traditional fundraising strategies? How should organizations adapt? What will the giving culture look like in 2021, and beyond?Featuring insights from leaders in the giving, philanthropy, and fundraising spaces, this special report takes a close look at how Giving Tuesday 2020 plays out — and what to watch for throughout 2021.
Canadians gave at least $36 million on Giving Tuesday — 65 percent more than 2019. Will this momentum continue?
Understanding the reasons behind a spike in charitable donations during the COVID-19 pandemic could better prepare charities for fundraising campaigns in future years. When the pandemic ends, the lessons learned by charities on promoting generosity in 2020 will be crucial to rebuilding the world.
Meet the next generation: Five young philanthropists on the future of giving
Philanthropy is not known for having a young or diverse face. Changing this will require not only raising a new generation of philanthropists, but also understanding how these emerging grantmakers see philanthropy — and how they’re trying to change it for the better.
It’s almost Giving Tuesday. Here’s how generosity will change in 2021
Imagine Canada predicted in March that the sector would lose out on billions in expected revenue. By and large, they were right. But the rise of non-monetary generosity shows how social impact is still very much alive, and 2021 will see charities rely on innovative approaches to draw donations.